Business Development: Readers, Users, Customers and Subscribers.

What are your user and subscriber trends? Downward, flat, upward?

With new definitions of readers, successful paywalls and mobile apps, it has been years since your publication had so many opportunities to attract and hold new customers.

There are many strategies for leveraging one presentation platform against another and JJCS consultants can help you build a strategy to gain readers and realize the resulting direct revenues and advertising revenues that follow.

Turn customers into users of branded products and build user communities: make your media company part of their lives.

With worldwide experience, JJCS can build from worldwide examplesof successful media companies that have engaged their readers and built a profitable community.

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Business Development: Advertising

JJCS has considerable experience developing and training sales staff, providing them with appropriate tools to make the case for advertising in your company’s products and identifying viable prospects to add to your customer base.

We’ll audit your sales staff’s performance and design a custom program for developing your account executive’s skills, developing winning incentive programs and sales campaigns that attract advertisers.

When coupled with imaginative, proven cross-promotions, your advertising sales can really jump.

In addition, we can provide management tools to track your sales reps’ performance and provide managers with the information necessary for your reps to grow the business.

By using data to track sales performance, management will have the necessary information to work with sales staff to win new business and grow incremental revenues.